Join Ashley Baxter & Paddy Donnelly on a journey to figure out how to create a business doing what you love.

#38: How To Launch A Product

16 April 2015

So you’ve put all the hard work in to actually make your product, and now you’re ready to hit the launch button. With two product launches in as many weeks, Ashley & Paddy talk about some of the things they do before, during and after they launch a product. They discuss: announcing something before it's ready, lift pitches, how to contact PR people, creating press kits and landing pages, which are the best channels to launch your product via and keeping a product alive after launch.

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#37: When Should You Work For Free?

09 April 2015

In the wake of Ashley launching her new camera course, the guys talk about the taboo subject of working for free. In the past they've discussed what to charge for your passion, but this week's topic is all about those situations where it's ok to not get paid for your work. Ashley and Paddy draw on past experiences where they've worked for free, while discussing the key differences on working for free vs working for cheap.

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#36: Naming Your Ideas

02 April 2015

Do you need to name your ideas before you start working on them? Is finding a good name a blocker for you? For many people it's a tough process, but it doesn't need to be. This week Ashley and Paddy discuss their different approaches to naming their products and when exactly in the building process they do it.

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#35: Back To Reality

26 March 2015

Season two is here! After taking a break from the show over the winter, Paddy and Ashley are back. Paddy's got some stories after travelling for 3 months around South America. He explains how he was able to take so much time off work and how he's not quite yet ready to settle back into client work. Ashley talks about her new work/life balance and the pair reveal their plans for the upcoming year, both in terms of the podcast and their own businesses. It's good to be back!

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#34: Season Finale — Our Yearly Review

24 December 2014

We've made it! In the season 1 finale of our show we look back at how the podcast has changed our working lives over the past 34 weeks. We talk about what we've learned, how our goals have changed since the beginning and what you can expect from season 2!

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#33: Conquering Your Fears

17 December 2014

Staying in your comfort zone and not taking any chances can be tempting, but will it make you happy in the long run? Setting up your own business doing what you love takes a lot of courage, so this week we talk about the fears we've encountered in our own personal journeys and share some tips on how to conquer yours.

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#32: Paddy's Design Process

10 December 2014

A good designer obsesses over the details. Last week we talked about Ashley's wedding photography process, so this week we discuss the details of Paddy's illustration and design process. Learn how he gets new clients, deals with payment, budgets and contracts, working remotely with clients and developers, the software he uses and the final (very tidy) deliverables.

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#31: Ashley's Photography Process

03 December 2014

Ashley reveals the secrets of being a wedding photographer. She covers finding new clients, first impressions, scouting venues, getting paid, crazy requests, conducting yourself on the big day, post-event communication and delivering the finished product. If you're thinking of entering the photography scene then this one is for you, however we can all learn something from listening to other peoples' processes.

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#30: Educating Clients

26 November 2014

In order to have a healthy working relationship between client and designer/photographer/other, you need to educate the client on how to work effectively with you. Before anything starts, you both need to decide what each of your roles will be, discuss each of your goals for the project and establish the best day to day working practices. This week we talk about how Paddy and Ashley educate their clients and how better communication leads to better finished products.

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#29: Avoiding 'Freelancer Loneliness'

19 November 2014

The freelance life can be a lonely one, especially if you work from home. Co-working spaces, having side projects and contributing to your industry all feature on our list of tips to avoid 'freelancer loneliness'.

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#28: Preparing For Your First Speaking Gig

12 November 2014

If you want to run your own business, you’re eventually going to have to market it to people. This week we talk about one method of doing that - public speaking. From intimate meet ups to large conferences, we cover preparation, dealing with nerves and the urge to check all your tweets as soon as you come off stage.

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#27: The Working Out Side Project (Part 5 - The Launch)

05 November 2014

We've finished our MVP! After working on the side project for the past few weeks and documenting our progress along the way, we're finally happy to announce our little app is ready for you to play with. Yay! We'd like you to meet Toddle, an app to help you take baby steps towards your goals. In this final part of our mini-series we talk about what we've both learned from this experience. We hope you like it!

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#26: The Working Out Side Project (Part 4 - The Delay)

29 October 2014

What happens when you miss a deadline? Have you planned for it? We're a little behind schedule with our app, and in this episode we explain why. Ashley talks about the challenges she's been facing while re-kickstarting her development skills, her struggles with 'levelling-up' and she eventually sends a flare up for help. If you'd like to be one of our beta testers, then shoot us an email on

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#25: The Working Out Side Project (Part 3 - The Development)

22 October 2014

In the third part of our mini-series, we look at the progress Ashley has been making with the development of the app. She presents what she's whipped up so far and we see if it works or not, which leads us on to a discussion about having confidence in your code and working to deadlines. We're now looking for beta testers for the app, so email us on if you're interested in taking it for a spin.

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#24: The Working Out Side Project (Part 2 - The Design)

15 October 2014

Paddy pitches the wireframes and designs to Ashley in part 2 of our mini series following our side project creation process. We discuss the contract between us, the interactions and details of our daily stand up app and what the next steps will be to create our MVP. If you want an insight into Paddy's design process and how he presents to clients, this one is for you. Make sure and visit to view the wireframes and designs and follow along as Paddy & Ashley discuss them.

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#23: The Working Out Side Project (Part 1 - The Idea)

08 October 2014

We're putting our money where our mouth is this week as we kick off a multi-part series where we're actually going to design, build and ship a side project together. In this first part, we brainstorm a list of ideas and make a decision on an MVP that would tie in well with the philosophy of the show. This series sees us putting into practice all of the topics and advice we've been discussing over the past 22 weeks of the show.

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#22: The Importance Of Having A Personal Brand

01 October 2014

Everything you put out there contributes in some way to how people think of you as a professional. Every tweet, Facebook status, Instagram and email. Everything. People like to deal with people, so ask yourself why would a potential client choose you over someone else with your exact skills? Honing your skills is important of course, but what makes the difference is that extra value you can add that nobody else can.

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#21: What If I'm Not Good Enough?

24 September 2014

Why would anyone like my work? Why would anyone read my blog? Why would anyone listen to my podcast? We know we've got the skills to deliver, but why do we still have confidence issues when it comes to our passion? If we should be confident in one thing, it's our passion. So why do we still think we're not good enough? Why do we constantly compare ourselves to others? Ashley and Paddy discuss their experiences with these questions, and touch on the difference between low self-confidence and being too self-critical.

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#20: Sticking With Things

17 September 2014

Have you grown bored of your goals or projects? Starting something is easy, but sticking with it is the difficult part. Paddy and Ashley talk about the key to sticking with things and the importance of optimising your environment, as well as becoming a proactive worker instead of a reactive worker. It's easy to give into disruption and stop sticking to something.

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#19: Nobody Said It Was Going To Be Easy

10 September 2014

Nobody said following your passion would be easy. Encountering periods of frustration is normal. Ashley and Paddy share some of the frustrations they face in building their passion-based businesses, from coping with a lack of support to dealing with a lack of control in projects. A lot of people love complaining about their frustrations, but taking action on those frustrations is critical.

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